Our commercial risk team offers a wealth of knowledge and expertise, and has built strong relationships with top insurance carriers. We partner with you to identify potential loss exposures, and help you implement an action plan to reduce them. Having the ability to write all lines of commercial insurance is one part of providing the best insurance and risk management consultation, but our true strength is having the expertise to tailor those products to suit your business needs.

Person Who Sells Insurance


Though not an absolute separation; an insurance agent is an insurance company's representative by way of agent-principal legal custom. The agent's primary alliance is with the insurance carrier, not the insurance buyer. In contrast, an insurance broker represents the insured, generally has no contractual agreements with insurance carriers, and relies on common or direct methods of perfecting business transactions with insurance carriers. This can have a significant beneficial impact on insurance negotiations obtained through a broker (vs. those obtained from an agent).
To sell insurance products on behalf of a particular insurer, an agency must have an appointment with that insurer. An appointment is a contractual agreement that outlines the specific products the agency may sell. It also specifies the commissions the insurer will pay for each product. The contract usually describes the agency's binding authority, meaning its authority to initiate a policy on the insurer’s behalf. The agent may have permission to bind some types of coverage but not others.
Because most forms of insurance are regulated at the state level, state legislation influences car insurance premiums. For instance, in Michigan, a no-fault state, state law requires an unlimited amount of Personal Injury Protection coverage, a requirement that increases the cost of car insurance. Although each state legislates insurance differently, auto insurance prices may vary on a zip code-by-zip code basis. Below is an analysis of the cheapest and most expensive states for car insurance (from The Zebra's State of Insurance report).

Where To Find Insurance Clients


Many companies advertise free auto insurance quotes. Any car insurance quote you receive is and should be completely free. Insurance companies want to incentivize you to purchase a car insurance policy from them, so they’re not going to charge you for an upfront assessment (the quote). When shopping around for insurance, remember you can find free car insurance quotes from a variety of sources.

How To Buy Insurance Agency

×